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Título da página
Goal Up Language School
Graphic and digital materials
Location
Rio de Janeiro
Year
2024
Brazil
For this project, I created a series of visual materials for Goal Up Language School, intended for digital use, including covers, wallpapers, posts, videos, and more.
The challenge was to design pieces that aligned with the school’s existing visual identity, without clashing or looking like they belonged to a different brand.
Even though I wasn’t starting from scratch, I was able to capture the company’s identity, and the result was very well received by the school’s representatives.
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An animated logo introduction was created for the company, with the "UP" rising from above with a slightly distorted motion, reinforcing the idea of "leveling up" or "elevating" in a dynamic way.
This animation serves as an introduction for videos, ads, GIFs, and other applications, in addition to complete ads for programs that cannot be shared outside of specific campaigns.
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