Título da página
Avanted
Accelerating dreams, connecting cultures
Location
São Paulo
Year
2024
Brazil
The creation of Avanted was guided by the idea of movement and progress, capturing the spirit of those who seek growth through cultural exchange. The identity was built on three core pillars: accessibility, to make learning approachable and possible; joy, reflecting the lightness of the journey; and professionalism, ensuring credibility and strength.
The result is a brand that inspires confidence while inviting people to dream higher.
The name Avanted was born from the fusion of “avan” (from advance) and “ted” (from accelerated). Its short and direct sound conveys dynamism, progress, and modernity.
Beyond reflecting the brand’s purpose — accelerating learning and expanding horizons — the naming was designed to be easily associated with English, while maintaining originality and applicability across different markets related to education and culture.
The Avanted color palette was carefully chosen to convey the platform’s core values: inclusion, learning, and personal development. Vibrant and welcoming tones were selected to create an emotional connection with students, while also inspiring energy, motivation, and confidence.
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Each color has a specific role: warmer tones symbolize dynamism, enthusiasm, and new opportunities, while softer shades convey warmth, security, and balance.
We created a visual system to represent English learning progress using birds as symbols of evolution. Each bird corresponds to a learning level, intuitively and aesthetically reflecting the student’s growth.
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This system not only organizes the learning journey but also emotionally connects students to their development, making progress tangible and inspiring.
